Lebanon Blues, USA

For the first time, the Lebanese Ministry of Tourism decided to communicate to the potential tourists and more specifically to the Europeans. The emotional TV ads portrayed a young man in a pub in London and a woman in a café at the heart of Paris, two of the most beautiful and exciting cities in the world. Instead of highlighting Lebanese touristic sights, we decided to focus on their feelings once back from their holiday. Since only Lebanon offers the ultimate holiday experience, it generates in them feelings of Lebanon blues.

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