Nokia E7 FlashMob, City Mall, Beirut, Lebanon

The other side of Nokia E7. On Sunday the 3rd of April, city mall shoppers got to experience a unique flashmob festivity of 52 persons dancing for Nokia E7. A flashmob is a term coined in 2003 to denote a group of people who assemble suddenly in a public place, perform an unusual and sometimes seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment and/or satire. Flash mobs are organized via telecommunications, social media, or viral emails. The term is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts, that involve public relation firms, or paid professionals.

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